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You don't need to have lots of money or a political action committee
behind you to be an effective lobbyist. You have other things that
your legislator needs, things like:
- information
- praise and constructive criticism
- a sense of community sentiment
- identification of special community groups
- votes
WHAT DOES IT MEAN TO LOBBY?
All of us lobby every day when we try to influence other people's
decisions. Some people are paid to try and influence legislative
decisions. But there are lots of others who at one time or another
have a need to lobby for or against a bill for themselves or for
the groups they represent. Just as not all of those who lobby are
paid, so not all lobbying happens in the Offices of Hearing Rooms
on Capitol Hill. It happens in local offices, in people's living
rooms, through phone calls, letters, and telegrams, at social events
and at community meetings.
WHAT ARE THE LOBBYING GROUND RULES?
Paid lobbyists and those who spend money on lobbying must follow
specific legal requirements. The rest of us need to use our knowledge
and concern about "our" issues, our common sense and our
courtesy.
Some basic rules to follow are:
- Never give bad information. If you lose your credibility,
you lose your power. If someone asks a question and you don't
know the answer, tell them you'll find out and get back to them
by a specific time. (This goes hand in hand with "Don't make
promises you can't keep.")
- Plan in advance and be concise. Legislators are very
busy people. Whenever possible, schedule meetings in advance and
be on time. Plan in advance to: introduce yourself, describe the
group (if any) that you're representing and tell how many members
there are, explain very clearly what your issue is and why you
think she/he should support you, tell exactly what you want her/him
to do. Arrange for a follow up with the legislator or with a specific
staff member. Leave your name, address, phone number and any written
information that you have on the issue.
- Do your homework. Remember that legislators review thousands
of bills each session. You are more than likely more of an expert
on the issue than she/he is. Make sure you've thought about arguments
against your position and are prepared to respond to them. Learn
more about the legislator (his or her profession, business interests,
legislative and community committees, voting record on related
issues, etc.)
- Develop working relationships with staff members including
secretaries. Don't make the mistake of ignoring people who
can be very helpful.
- Be positive. Confrontations aren't usually useful, except
as a last resort. It's best to find some point of agreement. If
she/he won't support your position entirely, would she/he be willing
to go part of the way? Think through in advance how far you and
your group might be willing to compromise and be prepared to give
a little.
- Get supportive legislators to talk to other legislators for
you.
- Don't always call just when you need something. As often
as possible, call just to say hello or say thanks.
- If you're doing media work or community meetings, offer
to include supportive legislators.
- Develop both quantity and quality of contacts. Some legislators
value 100 postcards on the issue. Others prefer one or two well
written letters. The key is to generate both.
- Get involved in the political process. As an individual
(or if possible, as a group) work for the re-election of your
legislative supporters. If you feel that your interests are unrepresented,
get involved in party policy committees and even consider running
for office yourself.
WRITING YOUR ELECTED OFFICIALS
Depending on timing and the particular issue, telephone calls,
mailgrams, postcards, and petitions are all appropriate methods
of communicating with legislators. But in general, the most effective
way to get your legislator's attention, convince him/her of you
concern and get his/her vote is through timely, thoughtful, well-written
letters. You don't need to be an expert on an issue either. Thoughtfully
expressing your views as a concerned citizen and constituent can
have an impact. Even a handful of letters can win the support of
a senator or representative wavering on crucial legislation. Here
are a few tips on writing effective letters:
The following forms should be used for communicating with Officials:
| PRESIDENT OF THE U.S.A. |
CHAIRMAN OF A COMMITTEE |
| The President,
The White House,
Washington, D.C. 20500
Dear Mr. President: |
The Honorable ____________
Chairman (Subhairman), The _____Committee
Senate (or House) Office Building
Washington D.C. 20510 (20515)
Dear Chairman __________: |
| |
| U.S. SENATORS |
U.S. CONGRESSMEN |
| The Honorable ______________,
United States Senate,
Senate Office Building
Washington, D.C. 20510
Dear Senator ________________: |
The Honorable __________,
House of Representatives
House Office Building
Washington, D.C. 20515
Dear Congressman _________: |
If you're not sure who your Senator or Representative is, call
the League of Women Voters toll free at (800) 692-7281 or call your
County Bureau of Elections. Your voter registration card will tell
you your "ward" number and "district" number.
HOW TO MAKE SURE YOUR LETTER COUNTS
- Write about one issue only. If you're writing about a
specific bill try to give the bill number or the name of the bill
is know by.
- Write on your own personal stationary, unless you've been
asked to write a letter as the spokesperson for your organization.
If you are the spokesperson, write on the organization's letterhead
and try to give an approximate number of people in the organization.
- Make your letter brief and easy to read. It should almost
never be more than two pages. One page is best. Stick to the main
points.
- Tell your position on the issue and why you hold that position.
Your reasons are very important.
- Share your personal experiences. Tell how the bill or
the action will affect you, your relatives, friends or neighbors.
- Ask for the legislator's position on the issue in addition
to urging specific action. Ask for a commitment.
- Be as positive as you can. If you disagree, make constructive
suggestions on how the bill or problem can be improved or eliminated.
- Write follow-up letters if necessary: to confirm the
legislator's position, to ask questions if his/her letter was
unclear, etc.
- Always write thank you letters when your legislator has taken
the right position or done something you appreciate.
WAYS TO ENSURE YOUR LETTER GETS DELIVERED
In this era of terrorist threat in which Congressional mail has
been contaminated with toxic materials, traditional letters sent
via the U.S. Post Office are being diverted to other mail centers
for irradiation.
To be sure your correspondence reaches your member of Congress
in a timely fashion, use LDA’s Legislative Action Center to
create your letter in an e-mail format that is guaranteed to be
accepted by offices at the Capitol.
Fax copies of your letter to your member’s local district
office as well as to the office in Washington, D.C.
If you are sending a regular email to Congress, be sure your hometown
(indicating that you are that member’s constituent) is written
into the subject line of the email. Non-constituent email is more
likely to be deleted without being read.
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